Problem: Mike and Ike are a well-known candy brand that was first introduced in 1942. Recently, their lack of social media presence has lead to a discrepancy within their brand identity.
Solution: Help Mike and Ike connect their customer base by partnering with the video game, Fortnite.
//In collaboration with Giovanna Neel
Meet Mike and Ike, the new Fortnite skins that the user will be able to unlock by entering the code located on the back of the candy box!
Preview of what the collaboration would look like within the game
Promotional themed controller
X box design
Box re-design
The back of the box features the Fortnite promotion and explains that the code to unlock the :V-bucks" is inside.
Game-themed Instagram content
New logo
Previous
Next
